Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Report: Adidas to Terminate IAAF Sponsorship
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
Adidas is aiming for Nike's retail gold | The Times
German supermarket Aldi is sponsoring Britain's Olympic heroes as they sprint towards Brazil - Mirror Online
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
Which Brand is Going for Gold?
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Adeevee | Only selected creativity - Adidas Olympic Sponsorship: Sui Feifei
100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
Olympic sponsorship lifts Adidas sales
German sponsors inch across Olympics highwire | Reuters
Team Ireland to Wear Adidas at Olympics - Sport for Business
Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China's Winter Olympics nears | South China Morning Post
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
adidas Olympic Games Heritage
British Olympic Association announce extension of partnership with Adidas until 2024
Adentity Blog: Adidas – the Olympics of Advertising!
